Laptop with an ad performance dashboard beside a phone showing an incoming call and a hard hat

Google & Facebook Ads

Google Ads and Facebook Ads for Contractors That Generate Real Leads

Pay-per-click management built around phone calls and booked estimates, not clicks and impressions.

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Search ads put you in front of homeowners at the exact moment they need a plumber, an AC repair or a roofer. Facebook and Instagram ads reach neighbors before they start searching. We build, manage and optimize both for home service lead generation, with call tracking so you can see what every dollar produces.

Google Search AdsLocal Services AdsFacebook lead adsInstagram adsRetargetingCall tracking

Contractor Google Ads Management

Search campaigns built around high-intent keywords like emergency plumber, AC repair near me and roof replacement, with negative keywords that stop wasted spend.

Google Local Services Ads

Appear at the very top of Google with the Google Guaranteed badge and pay for leads instead of clicks, where your trade qualifies.

Facebook and Instagram Ads

Photo and video campaigns for remodels, landscaping, roofing and cleaning that put your best jobs in front of homeowners in your service area.

Call and Form Tracking

Every call, text and quote request is tracked back to the ad that produced it, so you know your real cost per lead.

Landing Pages That Convert

Fast, focused pages with click-to-call and short forms, so paid clicks turn into estimate requests instead of bounces.

Budget Control and Weekly Optimization

You set the monthly ad budget. We tune bids, keywords, locations and creative every week and report on calls and booked jobs.

Why contractor advertising wastes money without a plan

Clicks are expensive

Terms like roof replacement, emergency plumber and AC repair can cost $30 to $150 per click in some markets. Without tight keywords and negatives, budgets disappear fast.

Wrong-area clicks add up

Ads that reach outside your service area or attract job seekers and DIY searchers burn budget on people you cannot serve.

Calls go untracked

If calls are not tracked back to a campaign, you cannot tell which ads work. Most spend decisions end up guesses.

Slow follow-up kills leads

A lead that waits an hour usually calls the next company. Ads work best when the phone is answered quickly.

What your customers are searching for

These are the kinds of searches that lead to calls, and the ones we build pages and campaigns around.

“contractor Google Ads management”
“Facebook ads for contractors”
“home service lead generation”
“contractor PPC management”
“Local Services Ads for plumbers”
“roofing Google Ads”

How we manage contractor ad campaigns

We start with your services, margins and service area, then decide where ads make sense. Emergency work usually belongs on Google Search and Local Services Ads. Planned projects often do well on Facebook and Instagram.

Every campaign gets call and form tracking. You get a simple monthly report of spend, calls, leads and booked jobs, and we adjust bids, keywords and creative weekly. Ads pair best with a fast website and strong reviews, so we check those too.

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Free initial marketing plan. No obligation. No credit card required for the free website preview. Response within one business day.

Frequently asked questions

How much should a contractor spend on Google Ads?

It depends on your trade, service area and how much competition you face. Your free plan estimates a realistic monthly ad budget and expected cost per lead for your market.

Are Google Ads or Facebook Ads better for contractors?

Google Ads usually win for urgent, high-intent work like repairs and emergencies. Facebook and Instagram work well for planned projects like remodels and landscaping. Many contractors run both.

How fast can I get leads from ads?

Paid ads can produce calls within days of launch, while local SEO builds over months. Campaigns improve as we collect data and tune them.

Do I own my ad accounts?

Yes. Your ad accounts stay in your name, and you can see spend, calls and results at any time.

Do you charge a percentage of ad spend?

Pricing is fixed and explained in your free plan. You pay ad platforms directly for your ad budget. See our pricing page for current Facebook ads management rates.

What is the difference between Google Ads and Local Services Ads?

Google Ads charge per click on search results. Local Services Ads charge per qualified lead and show a Google Guaranteed badge for eligible trades such as plumbers, electricians and HVAC pros.

Should I run ads or invest in SEO?

Ads bring calls quickly, and local SEO builds a lasting source of leads. Many contractors start with ads and add SEO to lower their cost per lead over time. See our guide on SEO vs. Google Ads for HVAC companies.

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Turn ad spend into booked jobs.

Tell us about your business and we will send back a free, no-obligation marketing plan within one business day.