- Local SEO
- Google Business Profile
- Contractor Marketing
Why your profile matters
For many local searches, Google shows a map and a short list of businesses before any website. Your Google Business Profile is what appears there, so an incomplete or inaccurate profile can cost you calls even when your website is strong.
Get the basics exactly right
Use your real business name, a consistent phone number and accurate hours. Choose the most accurate primary category and add secondary categories only for services you actually offer.
- ✓Match your name, address and phone number to your website
- ✓Pick one accurate primary category, then relevant secondary ones
- ✓List each service with a short plain description
- ✓Set service areas to the places you actually travel to
- ✓Add your website and an appointment or quote link
Use photos that prove your work
Upload real photos of your crew, trucks and finished jobs, and add new ones regularly. Photos of completed work build trust before the first call.
Collect and answer reviews
Ask for reviews after completed jobs, using a direct link sent by text or email. Reply to every review in a calm, professional way, including critical ones. Follow Google's review policies and never offer incentives for reviews.
Keep it active
Check your profile monthly. Update hours for holidays, answer questions, add photos and use posts or offers where they make sense. Review the calls and direction requests Google reports so you can see what the profile produces.
Connect it to your website
Link your profile to a fast, mobile-friendly page for your main services, and make sure the information matches. UPrintMedia helps contractors set up and manage their profiles as part of local SEO, and offers a free marketing plan to get started.
