There is no single price, but there are clear cost drivers
Contractor SEO is priced by how much work it takes to win your market, not by a flat industry rate. Any agency quoting the same number to every trade and every city is guessing.
These are the factors that move the price most:
- ✓Competition: a roofer in a large metro competes with many well-reviewed companies, while a niche trade in a small town does not.
- ✓Service area: ranking in one city is a smaller project than ranking across a dozen suburbs.
- ✓Starting point: a site with a clean structure and a verified Google Business Profile needs less work than a site that has to be rebuilt.
- ✓Scope: Google Business Profile, on-site SEO, service pages, citations, reviews and reporting can be bundled or bought separately.
What a fair quote should include
Ask what you are actually getting each month. A useful proposal names the deliverables and the way results are reported.
- ✓Google Business Profile setup and ongoing optimization
- ✓Service pages written for the jobs you want, such as drain cleaning or roof replacement
- ✓Call and form tracking, so leads are tied to the pages and campaigns that produced them
- ✓A monthly report in plain English covering calls, form leads and booked jobs, not only rankings
Red flags to avoid
Be cautious of guaranteed first-page rankings, long lock-in contracts and reports that only show impressions. SEO takes time, and honest agencies talk about months, not days. Month-to-month terms keep an agency accountable.
How to compare SEO with other lead sources
Think in cost per booked job rather than cost per month. SEO builds over time, while ads switch off when the budget stops. Many contractors run both: ads for immediate calls and SEO for steady, lower-cost leads over the long run. We compare the two for one trade in our guide on SEO vs. Google Ads for HVAC companies.
Our website and marketing packages are listed on the pricing page, and we will build a free marketing plan so you can see the scope before you commit to anything.
