- Plumbing Marketing
- Lead Generation
- Contractor Marketing
Start by knowing what a lead is worth
Before spending another dollar, work out what an average plumbing job is worth to you and how many calls it takes to book one. A drain cleaning and a water heater replacement are very different sales, and your budget should lean toward the jobs you want most. Without that number, every marketing offer sounds like a good deal.
Fix the leaks before you add more traffic
More clicks do not help if the website loses them. Open your site on a phone and try to call you. The phone number should be tappable at the top of every page, the quote form should be short, and the page should load quickly on a cellular connection.
- ✓Make the phone number a tap-to-call button on every page
- ✓Keep forms to name, phone and a short description of the problem
- ✓Add one page for each high-value service, such as water heater replacement or sewer line repair
- ✓Show your license, insurance and real reviews near the call button
Put your money where the intent is
Emergency searches such as burst pipe or no hot water come from people ready to hire today. Local Services Ads and Google Ads capture them quickly, while local SEO builds slower but cheaper traffic. Many plumbing companies do best by running a modest ad budget on urgent searches while their map rankings grow.
Make reviews part of every job
Reviews influence who gets the call when two companies look alike. Send a text with a direct review link after each completed job, reply to every review and keep a steady flow rather than a burst once a year.
Track calls so you can cut what does not work
Use call tracking and form tracking, and review them monthly. Look at which services, cities and campaigns produce booked jobs, then move budget away from sources that only produce clicks. This is the step that keeps marketing from wasting money.
What to do this month
Pick your most profitable service, give it a strong page, tighten your Google Business Profile and start asking for reviews after every job. If you would like help with a plan built around your service area, UPrintMedia offers a free plumbing marketing plan.
